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Why People Want to Buy iPhones and Why they are too Costly


The iPhone, developed and sold by Apple Inc., is one of the most popular smartphones in the world. Despite its high cost, people continue to want to buy iPhones for a variety of reasons. In this article, we will take a closer look at why people want to buy iPhones and why they are so costly.

Design and Build Quality

One of the main reasons people want to buy iPhones is because of their design and build quality. Apple is known for its attention to detail and for using high-quality materials in the construction of its products. The iPhone’s sleek and minimalist design, paired with its solid build quality, makes it a desirable device for many consumers. The glass and metal body design is one of the most iconic in the industry.

User Experience

Another reason people want to buy iPhones is because of the user experience they provide. The iPhone’s user interface is intuitive and easy to use, making it accessible to users of all skill levels. Additionally, iPhones come with a wide range of features and capabilities that enhance the user experience, such as the camera, Siri, Apple Pay and Face ID. The features and capabilities are updated regularly to match the evolving market.

Software and App Ecosystem

An important aspect of the iPhone’s appeal is the software and app ecosystem. iPhones run on iOS, which is known for its stability and security. Additionally, the App Store, the official app store for the iPhone, offers a wide variety of apps that are designed to take full advantage of the device’s capabilities. Many of the apps available in the App Store are exclusive to the iPhone and are not available on other platforms. The applications are updated frequently to match the evolving market, thus making it a great device for entertainment and productivity.

Brand Loyalty

Another reason people want to buy iPhones is because of brand loyalty. Apple has a large and loyal fan base, and many people choose to buy iPhones simply because they prefer Apple products. The brand has a reputation for being innovative and providing high-quality products and services.

Why iPhones are so costly?

Despite their popularity, iPhones are known for being expensive, and the main reason for this is the cost of research and development. Apple invests heavily in research and development to ensure that its products are at the cutting edge of technology. Additionally, the materials used to build the iPhone are of high quality and are more expensive than those used to build other smartphones.

Another reason for the high cost is the high marketing and advertising expenses that the company undertakes. Apple is known for its sophisticated advertising campaigns, and the cost of these campaigns is factored into the cost of the device.

Another reason is the high-profit margins that Apple charges for its products. Apple’s profit margins are higher than those of its competitors, and this is one of the reasons why its products are more expensive.


In conclusion, people want to buy iPhones for a variety of reasons, including design and build quality, user experience, software and app ecosystem, and brand loyalty. The iPhones are costly because of the high cost of research and development, high marketing and advertising expenses, and high profit margins. Despite the high cost, the iPhone continues to be a popular and desirable device for many consumers around the world.

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